Are you concerned about regaining lost business and wondering whether to pause your marketing campaigns until things return to normal? In this article, we offer valuable tips and advice for small businesses to navigate challenging times.
Digital Marketing Tips to Support Your Small Business Through Tough Times
Tip #1: Stay Operational and Innovate
Instead of putting your head in the sand during difficult times, consider transitioning your business to a direct-to-consumer model. Make your offerings accessible and consumable online, adopting the Experience-as-a-Service (XaaS) business model that many companies have turned to in response to the COVID-era.
For instance, one of our clients in the corporate events industry quickly pivoted to offering an interactive online streaming platform for virtual conferences. We helped them launch a search marketing campaign and design a new landing page, resulting in a significant business breakthrough.
Tip #2: Tap Into Emerging Digital Marketing Opportunities
With many competitors pausing their ads, costs-per-click have dropped across various industries. Smart business owners can take advantage of these opportunities while they last.
The digital marketing landscape is constantly evolving, and new opportunities are constantly emerging. As a savvy marketer, it’s crucial to stay abreast of the latest trends and technologies to stay ahead of the competition and capitalize on emerging opportunities.
One exciting trend that’s been gaining momentum in recent years is the rise of voice search. With the proliferation of voice-enabled devices like Amazon Echo and Google Home, voice search is quickly becoming a popular way for people to find information online. As a result, optimizing your content for voice search is now more critical than ever.
Another emerging opportunity to tap into is video marketing. With the explosive growth of platforms like YouTube and TikTok, video has become a dominant force in the digital world. As a marketer, incorporating video into your content strategy can help you reach a wider audience, drive engagement, and ultimately, increase conversions.
Tip #3: Add Value for Your Customers
During times of economic uncertainty, focus on offering added value to your customers. Communicate with them and share any added-value services that could benefit them. Upselling to existing customers can be easier and more cost-effective than acquiring new ones.
Tip #4: Inform Customers of Your Business Status
As customers consume more content during periods of reduced activity, ensure that they are aware of your business’s operational status. Make it clear whether you are still operating or offering services at a reduced capacity.
Tip #5: Boost Local Search by Claiming and Optimising Your Google Business Listing
Many businesses overlook the power of Google Business Listings, but SEO experts know their true value. Encourage your customers to post testimonials on your listing, as more positive reviews and higher ratings increase the likelihood of capturing new leads and customers.
Now is the time to assess how to best showcase your company through appropriate digital media channels. Seize every available opportunity to prepare your business to survive, thrive, and emerge even stronger in the future. Partner with SEO Hertfordshire to help you navigate these challenging times and create a solid digital marketing strategy.