In this article, we’ll address a common question for those in the search marketing field: “How do I get my business on Google Maps?” First and foremost, you need a Google My Business listing. This guide will walk you through the process of setting up your listing and maximizing its potential to bring in more customers.
What is Google My Business?
Google My Business is a free product from Google that allows you to create a listing for your business, which will appear when people search on Google. These listings are popular for generating more phone calls for businesses because they:
- Appear when people in your area search for your services
- Display your phone number to potential customers
- Offer a free way to gain more exposure for your business
Google My Business listings appear prominently in search results and are also displayed on Google Maps, making it easier for people in your area to find your business and contact you directly.
Setting Up Your Google Business Page
Setting up a Google Business Page takes about an hour, with a few days needed for postal verification. Follow the Google tutorial here to set up your basic information. Once that’s done, it’s time to optimize your listing to stand out from the competition.
Images and Photos: Upload high-quality images, including a cover photo, your logo, and photos of your shop or recent work/products. More images make it easier for customers to understand and trust your business.
Business Information and Descriptions: Fill out your business information completely, including a thorough description of your services using relevant keywords that customers are likely to search for. This helps Google understand when to display your business listing.
Getting Reviews for Your Business Page: Encourage previous or existing customers to leave reviews on your Google Business listing. The more reviews you have, the more likely Google is to display your listing to people in your area.
Boosting Your Google Business Listing’s Visibility
A Google Business listing is only valuable if people can find it. To appear in the top 3 listings below the maps, Google considers factors like local directory mentions, website address usage, and website optimisation.
If you’re in a low-competition area, following the tips above may help you rank higher. However, considering the potential increase in inquiries from being at the top of Google Maps, it’s worth optimising your listing professionally.
At SEO Hertfordshire, we specialise in Local SEO, ensuring your business is found on Google when people in your area search for your services. This includes Google Business listing optimisation, so you’re always on top when potential customers search. Be sure to check out the Hertfordshire businesses we’ve helped grow.